Shanghai · Beijing · Global
Young researcher and content practitioner in Communication × Technology × Society.
Where technology meets people.
I study how communication technologies reshape human agency.
From voice and visibility to trust and action.
Communication @ CUC · Research · AI & Society · Visual Storytelling
GPA 3.92/4.00 · Ranked 1st among 57 Communication students at CUC.
ICA/NCA/IAMCR acceptance & SSCI under review
Research meets practice across CMG, Meituan AI Search, and Publicis × Huawei.
Professional Snapshot
Voice. Visibility. Trust. Agency.
1 / 57
Ranked first in Communication for five consecutive semesters.
10+
Research projects on intelligent and global science communication.
57,960
User questions, AI responses, and comments studied in AI religious communication.
4B+
Topic views generated by CMG's youth special program.
Experience
Research meets practice.
I translate intelligent technologies into stories, products, and public experiences that people can understand and act on.
Meituan · Growth Operations, AI Search & Scenario Strategy
- Mapped compound local-life queries from intention understanding to retrieval and generation for Dianping AI Search.
- Supported data monitoring, seasonal marketing, and strategy retrospectives.
- Owned the “Beijing Autumn Walk Map” from zero to launch.
- Earned an S-level platform placement and lifted related local-content exposure by 33%.
China Media Group · Executive Director, AIGC Audiovisual Production
- Contributed to The Future Is Ours and the 2026 New Year's Eve Gala in a 5G + 4K/8K + AI workflow.
- Translated themes into scripts, storyboards, prompts, generated shots, and post-production decisions.
- Directed segments on AIGC cultural storytelling, embodied intelligence, and maker culture.
- The program generated more than 4 billion topic views across platforms.
Publicis Groupe × Huawei · Strategy & Planning
- Supported the HUAWEI WATCH GT 5 campaign and competitive research.
- Translated AI voice, gesture interaction, health suggestions, and smart-window features into everyday scenarios.
- Connected sensing, algorithms, and health data with perceptible user value.
- An independently proposed idea was adopted; related topics reached 12.63 million views.
“Guangyuan Xueshi” · Film & Media IP Lead
- Led “Guangyuan Xueshi,” a film and media IP with 70K+ followers across platforms.
- Built partnerships with 40+ film and media organizations, including Alibaba Pictures, and 50+ artist studios.
- Produced creator events for films and TV series, alongside campus industry talks with Alibaba Cloud Intelligence and Huawei.
- Led in-depth interviews with Jin Jing, Ma Tianyu, and other industry figures, publishing long-form articles and interview videos.
Skillkit
From research questions to intelligent communication practice.
Research Questions
Bottom-up: personal observations & interests
Top-down: literature review & theoretical gaps
Research Interests
Intelligent Communication; Science Communication; Media and Internet Culture
AI Product & Strategy
Prompt Design / Agent Planning / User Research / Scenario Strategy
Visual Storytelling
AIGC Video / Scriptwriting / Storyboards / Cross-cultural Narrative
The manuscript titled “Zhen Liu” is still under review.
Revisions are ongoing. Reviewer comments are always welcome.
Contact